HOLDEN STRREET THEATRES EDINBURGH FRINGE AWARD CRITERIA

The winner will receive an invitation and touring support to perform at Holden Street Theatres

• Flights
• Accommodation
• Venue Hire
• Production Costs
• Fringe Registration
• Visas and sponsorship
• Administration
• Marketing & Publicity

Productions will be selected from the EdFringe Guide by the Holden Street Theatres Awards team and through the Promoter Liaison Department of the Edinburgh Fringe Office.

A Holden Street Theatres’ representative supported by a selected panel of international producers and Arts Practitioners will view the productions chosen. If needed the Holden Street Theatres representative may contact the Production Company for further discussion.

We will be looking for Artistic Merit, Production Values, Touring Possibilities, Venue Compatibility, Marketing and the productions viability based on the target audience of Holden Street Theatres.

The winner will be announced at the Scotsman Award Ceremony at the Assembly Rooms and an Award will be presented. Following which a meeting will be arranged to discuss the contract. Productions will be given a clear outline of the level of support offered and of the facilities at the Venue.

Productions are advised that any additional support they can offer may assist in the decision process.

In the event they are unable to accept, the offer of performance may be extended to another production.

The Award title can be retained by the winner for further marketing use under agreement with Holden Street Theatres. In the event that more than one production stands out, further awards or offers may be presented.

• The winning decision is final and negotiation will not be entered into
• The contract offered is not negotiable or redeemable for cash – (Contracts based on Arts Law Centre of Australia Performance Agreements, Media Entertainment Arts Alliance (of Australia) Agreements and Venue Performance Contracts)
• Any company or individual may be eligible
• If a work is deemed ineligible, the panel reserve the right not to view it
• Shows will be viewed by representatives of Holden Street Theatres.

• Must show a high level of artistic merit and production values
• Must have a strong Marketing campaign
• Must have a proactive approach to Fringe performing
• Must be prepared to do street team on a daily basis
• Must not have been previously presented in Australia
• Must be available to tour to Australia from mid February – mid March 2014
• Must be able and prepared to present a minimum of 35 performances within these dates
• Must be suitable for touring to one of the Holden Street Theatres venues
• Must carry the Holden Street Theatres Award logo on all advertising material where the award is mentioned
• Must list Holden Street as the primary presenter (top billing) for the production during the Adelaide Fringe period
• Holden Street Theatres will have first option on further touring rights in Australia for twelve months following the production at Holden Street for the Adelaide Fringe
• Companies may have other funding sources supporting the production

• Must be over 18 years of Age or be accompanied by an adult/s (Artists expense for accompanying adult)
• Must be willing to work within guidelines set out by the theatre during their season.
• May be required to supplement any further costs needed over and above the Award.

If you would like us to see your show please email the Application Form to : martha@holdenstreettheatres.com

Regards, Martha